“An adman’s greatest aspiration: to conquer women” stated an advertising professional of the 1960’s. Such a comment sounds today too contemporary, when advertising has concluded that “she is the customer”. The 2005 collectors’ calendar presents a unique selection of advertisements published in the issues of Viomichaniki Epitheorissis over the period 1966 to 1985. Research and introductory text on the advertising history of Greece, by Georgia Panselina.

15,00€